Analytic Glossary

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Introduction

There are 2 types of analytic provided:-

  1. Overview Summary
  2. Detailed Engagement

Overview Summary

Overview summary contains summarized analytic data such as the following:-

  • Fallback Impression (F. Imps.)
    • Total number of times the fallback creative was served out
    • Fallback Impression is a static image that is served when the Ad is loaded into legacy browsers (i.e Internet Explorer 9 and below) or into browser with javascript disabled
  • Impression (Imps.)
    • Total number of times the ad was served out
    • This number includes Fallback Impression
    • For Expandable Ad, Impression is counted when the teaser banner is being served out
    • Impression is counted when the ad starts to render (when necessary files needed to render the Ad are loaded)
  • Expansion (Exp.)
    • Only applicable for Expandable Ad Format
    • Total number of times the Expandable Ad was expanded upon user’s interaction
  • Expansion Rate (Exp. Rate)
    • Only applicable for Expandable Ad Format
    • The ratio/percentage of the Expandable Ad being expanded when the Ad was served out
    • Calculation: (Expansion / Impression) * 100
  • Engagement (Eng.)
    • Any interaction within the Ad is considered an engagement (i.e a click, a swipe, etc)
    • Only the FIRST interaction within the Ad Impression will be counted (i.e multiple clicks within the same Impression will only be counted as 1 click)
  • Engagement Rate (Eng. Rate)
    • The ratio/percentage of the Ad being interacted when the Ad was served out
    • Calculation: (Engagement / Impression) * 100
  • Clickthrough (CT)
    • Any interaction within the Ad that redirects the user to a landing page is considered a clickthrough
    • Only the FIRST clickthrough within the Ad Impression will be counted (i.e multiple clickthroughs within the same Impression will only be counted as 1 clickthrough)
  • Clickthrough Rate (CT Rate)
    • The ratio/percentage of the Ad redirected user to a landing page when the Ad was served out
    • Calculation: (Clickthrough / Impression) * 100
  • Conversion (CVS)
    • Any interaction within the Ad that converts a user into a potential customer is considered a conversion (i.e. submit contact form, call your business, claim a coupon, etc)
    • Only the FIRST conversion within the Ad Impression will be counted (i.e multiple conversion within the same Impression will only be counted as 1 conversion)
    • Detailed Engagement below outline the interactions that are considered as conversion
  • Conversion Rate (CVS Rate)
    • The ratio/percentage of the Ad converting user to potential customer when the Ad was served out
    • Calculation: (Conversion / Impression) * 100

Detailed Engagement

Each interaction is categorized into 3 categories: E (Engagement), CTR (Clickthrough), CVS (Conversion).

Only the FIRST interactions are counted even when the user did the same interaction multiple times within the same Ad Impression (i.e if the user click on Youtube play button, pause the video, then click on the play button again, only 1 Youtube play is counted).

  • Youtube 
    • Tab Click (E: tab_click)
      • Number of clicks on Tab to view the Tab’s content
      • Counted when user click on the tab to view this content
    • Play Video (E: u_play)
      • Number of clicks to start playing the video
      • To track when video starts to play
    • 25% View (E: u_play_25)
      • Number of video view that has 25% completion
      • Track when 25% video is viewed
    • 50% View (E: u_play_50)
      • Number of video view that has 50% completion
      • Track when 50% video is viewed
    • 75% View (E: u_play_75)
      • Number of video view that has 75% completion
      • Track when 75% video is viewed
    • Complete View (E: u_play_100)
      • Number of video view that has 100% completion
      • Track when 100% video is viewed
    • Avg. Time (u_time_spent)
      • Average time (in seconds) the video is viewed
    • Pause Video (E: u_pause)
      • Number of times the video is paused
    • Replay Video (E: u_playback)
      • Number of times the video is replayed
    •  Image Click (CTR: image_link)
      • Number of clicks on the Youtube Image
    • Loading Error (E: u_error)
      • Number of times the video is not loaded due to error
    • Facebook Share (E: fb_share)
      • Number of clicks on Facebook Share button
    • Twitter Share (E: tw_share)
      • Number of clicks on Twitter Share button
    • Google Plus Share (E: g+ share)
      • Number of clicks on Google Plus Share button
    • Load Error (E: load_error)
      • Number of times the video is not loaded due to Error
  • Image
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Click to Page (CTR: image_link)
      • Click that redirects to specified landing page
    • Pagination (E: paginate)
      • A Scroll that enables to view more images in the slideshow
  • Facebook
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Click to Page (CTR: fb_link)
      • Click that redirects to specified Facebook page
    • Facebook Share (E: fb_share)
      • Number of Facebook Share received
    • Like Received (E: fb_like)
      • Number of Facebook Likes received
    • Unlike Received (E: fb_unlike)
      • Number of Facebook Unlike received
    • Joined Event (E: event_join)
      • Number of Facebook users who joined the Facebook Event
    • Shared Event (E: event_share)
      • Number of Facebook users who shared the Facebook Event
  • Twitter
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Follower Gained (E: follow)
      • Number of Twitter’s followers gained
    • Tweet (E: tweet)
      • Number of shares via tweet received
    • Retweet (E: retweet)
      • Number of tweets being retweeted
    • Favourite (E: favorite)
      • Number of tweets being added as favourite
    • Click to Page (CTR: twitter_click)
      • Click that redirects to specified landing page
  • Google Map
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
  • Coupon
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Total Claimed (E: total_claim)
      • Number of coupons being claimed (includes claim via Email and QR Code)
    • Claimed Via Email (CVS: coupon_submit)
      • Number of coupons being claimed Email
    • Claimed Via QR Code (CVS: coupon_qr)
      • Number of coupons being claimed via QR Code
  • Lead Capture
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Lead Captured (E: leadgen_submit)
      • Number of leads being captured
    • Click to Page (CTR: lead_link_click)
      • Number of leads being captured
  • Click-to-Call
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Button Pressed (CVS: button_click)
      • Number of times the call button is being pressed
    • Click to Page (CTR: image_click)
      • Click that redirects to specified landing page
  • Free Text
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Link Click (CTR: link_click)
      • Click that redirects to specified landing page
  • Image Comparison
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Drag Slider (E: drag_slider)
      • Number of times the comparison slider is being dragged.
  • eCommerce
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Pagination (E: roll_product)
      •  Number of times the products are scrolled to view more products in the list
    • Click to Product (CTR: click_product)
      • Click that redirects to specified product page
  • Retail Catalogue
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Main Button Click (CTR: main_button_click)
      • Click that redirects the user to the actual full catalogue
    • Hotspot Button Click (CTR: hotspot_view)
      • Click that shows the actual product page
    • Hotspot View (E: hotspot_btn_click)
      • Click that shows product pop up description
  • RSS Feed
    • Tab Click (E: tab_click)
      • Click on Tab to view the Tab’s content
    • Click to Page (CTR: rss_link)
      • Click that redirects to specified landing page
  • Hosted Video
    • Tab Click (E: tab_click)
      • Number of clicks on Tab to view the Tab’s content
      • Counted when user click on the tab to view this content
    • Cover Image Click (E: cover_image_click)
      • Number of clicks in the cover image
    • Play (E: video_play)
      • Number of clicks to start playing the video
    • Pause (E: video_pause)
      • Number of clicks to pause the video
    • Replay (E: video_replay)
      • Number of clicks to replay the video
    • Mute (E: video_mute)
      • Number of clicks to mute the video
    • Unmute (E: video_unmute)
      • Number of clicks to unmute the video
    • 25% (E: 25%_view)
      • Number of clicks that has 25% video completion
    • 50% (E: 50%_view)
      • Number of clicks that has 50% video completion
    •  75% (E: 75%_view)
      • Number of clicks that has 75% video completion
    • 100% (E: 100%_view)
      • Number of clicks that has 100% video completion
    • Average Time (E: average_time)
      • Number of clicks on Average Time
    • End Image Click (CTR: end_image_click)
      • Number of clicks on image that appears after video ended
  • Header & Footer
    • Header Click to Page (CTR: header_web_link)
      • Click that redirects to specified landing page
    • Footer Click to Page (CTR: footer_web_link)
      • Click that redirects to specified landing page
    • Click to Facebook (CTR: fb_page_link)
      • Click that redirects to specified Facebook page
    • Click to Twitter (CTR: twitter_page_link)
      • Click that redirects to specified Twitter Page
    • Click to Google+ (CTR: googleplus_page_link)
      • Click that redirects to specified Google+ page
    • Like Received (E: fb_like)
      • Number of Likes that have received
    • Unlike Received (E: fb_unlike)
      • Number of Unlikes that have received
    • Background Image Click (CTR: bg_click)
      • Number of click on Ad’s background image